by Marilyn Jenkins | Jan 6, 2026 | Articles
oreboard. Those numbers may look impressive in a report, but they don’t tell you whether your ads are producing consultations, signed cases, or revenue. As it has been said for decades, marketing that can’t be measured against business results isn’t marketing. It’s...
by Marilyn Jenkins | Jan 5, 2026 | Podcast Episodes
What happens when a filmmaker becomes a trial lawyer? We sit down with Brent Turman to unpack how a background in film school and ESPN production translates into courtroom wins, by turning complex disputes into stories jurors can actually follow, feel, and remember....
by Marilyn Jenkins | Dec 31, 2025 | Articles
Every time a new tool hits the market, the same thing happens. Some people swear it’s going to replace everyone. Others say it’s useless hype. ChatGPT landed right in the middle of that cycle. And like most things in marketing, the truth isn’t dramatic, it’s...
by Marilyn Jenkins | Dec 29, 2025 | Podcast Episodes
An exoneree’s plea in a law school classroom set Michael Semanchik on a 16-year mission to free the innocent, and to fix the processes that put them behind bars. We sit down with Michael, now executive director of The Innocence Center and host of For the Innocent, to...
by Marilyn Jenkins | Dec 29, 2025 | Podcast Episodes
Culture becomes strategy when pressure rises. We sit down with communications leader Linda Carlisle to unpack how empathy, transparency, and purpose turn disengaged teams into high-performing ones, and why this work is mission critical for law firms navigating...
