by Marilyn Jenkins | Apr 6, 2026 | Articles
Most law firm marketing fails before the reader even sees the first sentence. Why? Because the headline didn’t do its job. In direct response marketing, the headline is not decoration. It is not branding. It is not something you write at the end because the page...
by Marilyn Jenkins | Mar 26, 2026 | Podcast Episodes
Trust is no longer a five-star number, it’s a face, a name, and a story. We sit down with marketing strategist and filmmaker Jonathan Schüßler to break down how authentic video testimonials turn strangers into confident clients, and why they now outperform written...
by Marilyn Jenkins | Mar 24, 2026 | Articles
Most businesses don’t fail at digital marketing because they aren’t trying hard enough.They fail because they’re doing random acts of marketing with no strategy behind them. Posting on social media, running ads, writing blogs, updating your website, none of these...
by Marilyn Jenkins | Mar 24, 2026 | Podcast Episodes
We sit down with trademark attorney and boutique firm owner Erik Pelton to unpack how he grew from true solo to a trusted team by flipping the traditional playbook: flat fees over hourly surprises, simple videos over polished silence, and bold branding over bland...
by Marilyn Jenkins | Mar 19, 2026 | Podcast Episodes
We sit down with dual-licensed immigration attorney and podcaster Emilia Coto to unpack how becoming a parent transformed her leadership, clarified her values, and reshaped her entire practice for time freedom and impact. From Windsor roots to a cross-border firm,...
