Your calendar is packed, your brain is louder than your inbox, and somehow you’re still the one chasing updates. That’s not a workload problem, it’s an ownership problem. Marilyn Jenkins sits down with Gina Cotner, founder and CEO of Athena Executive Services, to unpack what changes when you stop delegating tasks and start delegating responsibility to a high-caliber executive assistant.
We dig into the mechanics of accountability, including the simple but often avoided question: “When will that be done?” Gina explains how strong executive assistants help drive accountability, protect a law firm owner’s time, and support better delegation through systems and clear communication.
We also discuss practical ways to document repeatable processes using Loom, Zoom recordings, and voice notes, along with how Athena vets and matches virtual executive assistants. Gina shares why trust and partnership matter just as much as admin skills, and how starting with just a few hours a week can create momentum for better follow-through and fewer bottlenecks.
Reach Gina here:
https://www.athenaexecutiveservices.com/
https://www.linkedin.com/company/athena-executive-services/
https://www.instagram.com/athena_executive_services/
https://www.facebook.com/AthenaVirtualAssistants
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/s04e164-virtual-executive-assistants-for-business-growth/id1752924311?i=1000778544526
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Listen on the Law Marketing Zone website: https://lawmarketingzone.com/s04e164-virtual-executive-assistants-for-business-growth-with-gina-cotner/