Ross Pitcoff has built something remarkable – transforming his solo law practice into the 11th fastest growing small law firm in America. How did he do it? The managing partner of Pitcoff Law Group shares his extraordinary journey with both candor and wisdom.
“Operating a business internally is very different than looking externally,” Ross explains, likening leadership to conducting an orchestra. “It’s about figuring out where everybody’s supposed to sit, getting the right people in the right seats, and making sure everybody stays in tune.” This orchestral approach has proven remarkably effective, enabling his firm to grow from zero employees to a team of 15 professionals across three states in just a few years.
What sets Ross apart is his commitment to personal growth as the foundation for professional success. He overcame imposter syndrome through disciplined morning routines, clear goal-setting, and visualization – practices he continues today. His leadership philosophy combines stoic principles with modern business strategies, relying heavily on fractional C-suite advisors who specialize in law firm growth. “We want to stand on the shoulders of giants,” he says, emphasizing how crucial expert guidance has been to their meteoric rise.
Perhaps most refreshing is Pitcoff’s egalitarian approach. Rejecting rigid hierarchies he witnessed at previous firms, he has cultivated a culture where every team member is valued equally regardless of role. This horizontal leadership model, combined with a virtual operating structure, challenges traditional assumptions about how law firms must function. His ultimate advice? “Be kind. If you want to be a leader, learn to be kind first.” This deceptively simple philosophy, paired with the courage to have difficult conversations, forms the foundation of his remarkable success.
Reach Ross here:
www.pitcofflawgroup.com
https://facebook.com/pitcofflawgroup
https://linktr.ee/pitcofflawgroup
Join our private community, Law Firm Growth Guild, Your Shortcut to Marketing Mastery and More Clients at
https://checkout.lawmarketingzone.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
Powered by Law Marketing Zone®
https://lawmarketingzone.com
A full-service Digital Marketing Agency helping clients increase Leads, Cases, and Profit by getting their digital marketing right.
Subscribe on your favorite Podcast listening platform!
Like, Share, and Review us!
Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/s02e57-lessons-in-leadership-and-firm-growth-with/id1752924311?i=1000703456569
Listen on Spotify: https://open.spotify.com/episode/4JO37XyOqMEIabIj4bSKEw?si=891mFkaqRh-mLfL7o29oLw
Watch the Episode Video on YouTube: https://youtu.be/StVamBW90TQ?si=8PwxyV48GMzFwRjT
Listen on the Law Marketing Zone website: https://lawmarketingzone.com/s02e57-lessons-in-leadership-and-firm-growth-with-ross-pitcoff/