Articles by Marilyn Jenkins
Boosting Your Online Reputation with Client Reviews
Client reviews play a major role in shaping the online reputation of law firms, especially in a bustling city like Houston. Think of these reviews as conversations around town, only they happen online and reach a far wider audience. They tell stories about your law...
The Importance of Legal Directory Listings for Your Practice
Picture this: You’re searching online for a lawyer in Houston, and you come across page after page of legal professionals claiming to be the best. What sets one apart from another? This is where legal directory listings come into play. They serve as a critical tool in...
How to Train Your Team to Turn Calls Into Clients
Your website’s climbing the search rankings, the phone is ringing, and inquiries are coming in. It sounds like business is booming, right? Not always. The real question is: Are those calls turning into signed clients? If not, the bottleneck may be your...
10 Practical Social Media Tips for Law Firms to Grow Their Online Presence
Social media is a powerful tool that allows law firms to stay connected with their audience every single day. Think of it as an extension of your firm’s digital presence, an active, real-time space where potential clients and peers can see that you’re relevant,...
How to Make Your Law Firm’s Website Irresistible to Google (and Potential Clients)
Your law firm's website is more than just a digital business card; it's your online first impression. Whether someone's searching for help after an accident or exploring options for estate planning, the moment they land on your site can shape their decision. But it's...
5 Ways Lawyers Can Use LinkedIn to Grow Their Practice
Marketing your law firm online can feel overwhelming. With all the effort it takes to maintain a website, publish blogs, and manage social media, it’s hard to know where to focus your time. Some law firms have turned to marketing agencies to handle all aspects of...
SEO or Paid Ads, Which One Brings More Clients to Your Law Firm?
Let's cut the noise. You're a lawyer trying to grow your firm, and everywhere you turn, someone's pitching you the next "must-have" marketing method. Emails, blog posts, even those dry CLE talks, they're all telling you to get online or get left behind. Here's the...
Does Direct Mail Still Work for Law Firms?
A study in 2017 showed that direct mail got more responses than emails, online ads, or social media. So, while it might seem old-fashioned, sending mail can still help law firms get noticed and bring in clients. No matter what kind of law your firm handles — whether...
Why Keyword Research Matters for Your Website
What Is Keyword Research and Why Should You Care?When building a law firm’s website, there’s more to it than just how it looks. Before you even start designing, keyword research can help you figure out what your website should include. It’s like making a plan based on...
Why Google Reviews Matter for Law Firms
How Online Reviews on Google Help Law Firms Stand Out For law firms aiming to grow their client base, visibility is key. One of the most effective ways to improve local visibility is by collecting reviews on your Google Business Profile (formerly Google My Business)....