
Articles by Marilyn Jenkins
10 Dangerous Signs Your Law Firm’s Website is Costing You $100,000+ in Lost Cases Every Year
Your website isn't just a digital brochure – it's the most important salesperson in your entire firm. And if it's not performing, you're hemorrhaging money every single day. While you're reading this, potential high-value clients are making split-second decisions...
Streaming TV / CTV / OTT Advertising for Attorneys
While your competitors are missing out, your law firm can dominate streaming TV advertising where your ideal clients spend hours daily. Law Marketing Zone® has helped savvy attorneys claim their "first-mover advantage" in this explosive medium – with ROI figures that...
Practice Area-Specific SEO Strategies That Actually Work
If you’re still treating SEO like a one-size-fits-all commodity, you’re leaving money on the table — and lots of it. Personal injury lawyers might have cracked the SEO code years ago but for the rest of you? It’s time to get surgical, strategic, and downright ruthless...
Why Streaming TV Advertising Is Transforming Law Firm Marketing
In an era where digital transformation touches every aspect of business, law firms are discovering a powerful new avenue for client acquisition: streaming TV advertising. As traditional television viewership continues to decline, with over 90% of adults aged 18-49 now...
Why Your Law Firm’s Google Rankings are Dropping: Hidden Technical Issues Most Legal Websites Face
Here’s the brutal truth most SEO “experts” won’t tell you: Law firm websites are uniquely vulnerable to technical SEO problems that can torpedo your rankings overnight. After auditing over 300 legal websites, I can tell you that 91% of them hemorrhage potential...
Beyond Personal Injury: Practice Area-Specific SEO Strategies That Actually Work
Personal injury lawyers might have cracked the SEO code years ago, but for the rest of you? It’s time to get surgical, strategic, and downright ruthless about your online visibility. The Brutal Truth About Generic Legal Marketing Most law firms are doing SEO wrong....
From Consultation to Client: Optimizing Your Law Firm’s Website for Conversion, Not Just Traffic
Most law firms make a fatal mistake: They obsess over website traffic while completely ignoring the critical art of turning those visitors into paying clients. Traffic without conversion is like having a packed courtroom with no jury verdict. Worthless. Let’s break...
Streaming TV Advertising: What You Need To Know
Streaming TV may be the (relatively) new kid on the digital advertising block but it is already making its presence felt with an increasing number of brands adopting the medium into their advertising efforts. Offering advertisers the precise targeting and...
Local SEO for Multi-Location Law Firms: How to Dominate in Every City You Serve
Here’s the brutal truth: If you’re not dominating the local search results in EVERY city where you have an office, you’re leaving serious money on the table. And your competitors? They’re swooping in to grab those high-value clients that should be yours. Here’s what...
E-A-T in Legal SEO: How Google’s Latest Updates Impact Law Firm Rankings
Listen up, counselor — your law firm’s website might be hemorrhaging potential clients right now, and Google’s latest updates could be the culprit. But here’s the good news: I’m about to hand you the playbook for turning Google’s “E-A-T” guidelines from a potential...