A study in 2017 showed that direct mail got more responses than emails, online ads, or social media. So, while it might seem old-fashioned, sending mail can still help law firms get noticed and bring in clients. No matter what kind of law your firm handles — whether...

What Is Keyword Research and Why Should You Care?When building a law firm’s website, there’s more to it than just how it looks. Before you even start designing, keyword research can help you figure out what your website should include. It’s like making a plan based on...

How Online Reviews on Google Help Law Firms Stand Out For law firms aiming to grow their client base, visibility is key. One of the most effective ways to improve local visibility is by collecting reviews on your Google Business Profile (formerly Google My Business)....

If your website is performing well in Google, congratulations — but make no mistake: that visibility puts a target on your back. Let me give it to you straight. There’s a dirty little secret in the world of digital marketing: Negative SEO is real, it’s vicious,...

If your law firm wants to attract more clients locally, visibility is everything. One of the most effective ways to stand out in local searches, especially in the competitive legal space, is by earning consistent Google reviews from your clients. We always emphasize...

Why Page Speed Matters More Than Ever for Law Firm SEO Search engine optimization (SEO) remains one of the most powerful tools for law firms to attract new clients online. But with over 200 ranking factors at play in Google’s algorithm—and frequent updates that can...

These days, your next client isn’t sitting behind a desk — they’re tapping on a phone, racing between meetings, stuck in traffic, or sneaking a few minutes between obligations. According to a MyCase study, a staggering 89% of attorneys now rely on smartphones to...

Let me ask you something uncomfortable: when a potential client lands on your website, what do they see? A slick logo? A fancy headshot? Maybe a bio that reads like a résumé? That’s nice. But here’s the truth: nobody comes to a law firm’s website to admire the...

As the online space continues to evolve, promoting a law firm extends beyond word-of-mouth and a listing in the local directory. Technology has revolutionized how legal professionals reach potential clients — but with more firms embracing digital marketing, standing...

If you're like most attorneys I consult with, you've been watching the social media revolution from the sidelines. You've nodded along with those IBM "social business" commercials. Maybe you've even set up a token Twitter account that you rarely use. But you're still...