AI is no longer just a tool people use. It’s becoming the reader that interprets your website, your profiles, and your reputation, then decides whether to cite you, include you, or recommend you as the choice. That’s why this conversation with technologist and system architect Jason Wade hits differently: we’re not talking theory, we’re talking what actually makes a law firm visible as search shifts toward Google Overviews, Gemini, and ChatGPT style answers.
We get honest about the confusing wave of acronyms like AI SEO, GEO (generative engine optimization), and AEO (answer engine optimization), then boil it down to what matters: authority signals and “entity engineering.” If your founder story is trapped in a thin bio, if your About page reads like a resume, or if your online presence looks inconsistent across LinkedIn, directories, and your website, AI will struggle to understand who you are and why you’re credible. We also dig into how Google algorithm updates keep changing the rules and why long form cornerstone content, clear site structure, and a hub and spoke approach can lift results fast while building durable trust.
You’ll also hear practical tips attorneys can start today, like using voice notes to create a compelling bio without overthinking it, writing in clear language that real people understand, and building credibility assets like a short book or case studies that keep paying off in marketing.
Reach Jason here:
ninjaai.com
aimainstreetspodcast.com
Ready to level up your law firm marketing? Book a FREE Discovery Call with Marilyn Here: https://lawmarketingzone.com/bookacall
Leadership In Law Podcast with host, Marilyn Jenkins
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Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/s04e169-entity-engineering-for-ai-visibility-with/id1752924311?i=1000786988249
Listen on Spotify: https://open.spotify.com/episode/0HdhQfzzvXCCxs4cSRe5z7?si=NZJKqwBUTKGM-yovSwXtiQ
Watch the Episode Video on YouTube: https://youtu.be/4Hu68WwqWQk?si=EQVE2-wY9RT7beyM
Listen on the Law Marketing Zone website: https://lawmarketingzone.com/s04e169-entity-engineering-for-ai-visibility-with-jason-wade/