Google Business Profile (GBP) reviews are an essential part of any law firm’s online presence. Potential clients often read GBP reviews before deciding which law firm to hire, so it’s important to have a strong collection of positive reviews.
Here are some tips on how to use GBP reviews to grow your law firm:
- Encourage your clients to leave reviews.
The best way to get GBP reviews is to simply ask your clients to leave them. You can do this at the end of a consultation, after a case is won, or even in a follow-up email.
When asking for reviews, be specific about where you want your clients to leave them. Tell them to go to your Google Business Profile and click on the “Write a review” button. You can also provide them with a direct link to your GBP review page.
2. Respond to all reviews, both positive and negative.
When a client leaves a review, it’s important to respond to it, even if it’s negative. A prompt and thoughtful response shows potential clients that you care about your clients’ feedback and that you’re committed to providing excellent service.
If you receive a negative review, don’t get defensive. Instead, apologize for the client’s experience and explain what you’re doing to address the problem. You can also offer to contact the client directly to discuss the matter further.
3. Use GBP reviews in your marketing materials.
GBP reviews are a great way to show potential clients that you’re a trusted and reliable law firm. You can use reviews in your website copy, blog posts, social media posts, and even in print advertising.
When using reviews in your marketing materials, be sure to select reviews that highlight your firm’s strengths and expertise. You can also use testimonials from specific clients to tell their stories and show how your firm has helped them.
5. Monitor your GBP reviews regularly.
It’s important to monitor your GBP reviews regularly so that you can respond to new reviews promptly and address any negative reviews. You can use Google Alerts to be notified when someone leaves a review for your law firm.
You can also use a GBP management tool to track your reviews and respond to them from one central location.
6. Use GBP reviews to improve your services.
GBP reviews can be a valuable source of feedback for your law firm. Take the time to read your reviews carefully and look for common themes. This feedback can help you identify areas where you can improve your services and provide a better experience for your clients.
For example, if you receive several reviews that mention slow response times, you can take steps to improve your communication with clients. Or, if you receive reviews that mention difficulty scheduling appointments, you can make it easier for clients to book appointments online.
By following these tips, you can use GBP reviews to grow your law firm and attract new clients.
Here are some additional tips for getting more GBP reviews:
- Make it easy for clients to leave reviews. Include a link to your GBP review page on your website and your email signature. You can also post signs in your office that remind clients to leave reviews.
- Offer incentives for leaving reviews. For example, you could offer a discount on future services or a gift to clients who leave a review.
- Run a contest for the best review. This is a great way to encourage clients to leave thoughtful, detailed reviews.
- Promote your GBP reviews on social media. Share links to your reviews in your social media posts and encourage your followers to leave reviews.
By following these tips, you can increase the number of GBP reviews that your law firm receives. More reviews mean more visibility and more potential clients.
Marilyn Jenkins, Founder
MJ Media Group, LLC | Law Marketing Zone®
Marilyn Jenkins, a digital marketing strategist with nearly 20 years of experience, helps Law Firms grow through all aspects of digital marketing. Her clients have exceeded multiple 7-figures in revenue. You can learn more about Marilyn at https://lawmarketingzone.com